Having a social media page is important. It allows individuals to connect with others and to make personal content in a modern and technology-based way. Still, for many, social media serves as a tool for spreading awareness of a cause or a situation or a message. But, getting free followers is only half the battle when it comes to growing a page and its reach. Instead, it is vital that you get those followers involved in order that they are invested in the content of your page and what it is trying to spread awareness or information of.
Therefore, those that have followers want individuals to get the free likes on their content as a show of faith from individuals that they are involved beyond following a page. This is important, especially for business pages, as an engaged customer is more likely to purchase or share product awareness. For those that have followers, then, getting them to interact through liking and sharing is important. This can be achieved through sharing great content and motivating them.